Since then, this branding campaign, under the name “Inspiring Luxembourg”, has seen the launch of a wide range of projects, and the initiative is gathering pace.
At a press conference on May 2, 2017, Francine Closener, along with Luxinnovation’s CEO Jean-Paul Schuler, presented Luxinnovation’s new identity and expanded mission in line with the new visual identity for the country.
In order to ensure a strong and coherent image of Luxembourg as a place for investment and innovation, Luxinnovation’s internet presence now has a new integrated promotional video, as well as a website for Luxembourg’s economic promotion which is aimed both at foreign companies wishing to settle in Luxembourg, at national companies wishing to innovate and at local companies wishing to export their products and services. Luxinnovation’s 2016 annual report was presented in the form of a dedicated website.
Luxembourg is more than you think and we invite you to look closer.